Many people are looking to create a new logo, and many even hire professional marketing & branding help through graphic designers, and professional logo creation experts, however this is an issue that is so often misunderstood.
One myth that many people believe about logos, especially the mark, is that it is going to fully tell what your business it, in and of itself, like it is a painting or a picture of your business or organization, or that it is an advertisement in and of itself. Really, it is just a simple, memorable shape that represents your business, organization, product, or service.
A good logos primary job is to easily allow people to associate a picture, with your business uniquely. That’s it’s entire job, and why logos are so important.
Think about this; think of the ancient Egyptian writing, and think about modern Asian country’s languages. They are all really “logos,” if you will, of each word in their language. The human mind is exceptionally designed to be able to associate a picture with an idea. In English, we do not have these pictures, so this very powerful part of our brain is not fully used, or is it?
Check out these “word pictures” in America:
Can you can still identify them and their product/service.
You can read those symbols just as easily and quickly as any Chinese person could read any other proper noun. Do feel the emotion with each? Do you feel the luxury when you see there Mercedes Benz logo?
Now let’s make them the size of this text:
See why I consider it to be like a language?
When you are making and creating a new logo, you are making your own “mark” in the language of people’s minds.
They are word pictures for Target, McDonalds, Visa, Delta, and Mercedes Benz. It is not the words next to them, the color, or the size you remember, you remember those shapes. It does not take a long time in America to quickly learn these iconic brands, and exactly what they sell, not because of their content, but with where they are used. On a picture of a car, overlaid over a video of French Fries, overlaid on an airplane, on your bank statement, or just a sign on a building.
Notice how none of them say anything at all about what it is that they do, or even have anything to do with what it is they do? Some have a story behind them, some have an authorial reference to things, but in general, they are primarily just pictures.
Use your icon in each of your sermon slides on Sunday, on any flyer you print out, on the footer of your email, should we eventually get a sign, there as well, posters, business cards, shirts, you get the idea; people will become branded with your organization, which people will remember, and trust.
That is branding.
Branding is the big idea.
The secondary elements communicated are how trendy you are by your fonts, when you can use color, what psychological message you want to communicate. What kind of audience you are targeting, where you are located, and what emotion you want people to feel when they see your logo all play a part in this factor.
After that, then you can talk about how it is associated with your product. The McDonalds mark slightly resembles a french fry, Visa slightly shows speed of purchase, Delta kind-of looks like a plane wing, Target kind-of gives the idea that you have hit the bulls-eye.
It is 100% ok to just dis-like a mark, I dislike a few already that meet each of the criteria above. You don’t really need a good reason, if you dig down, you will likely find some emotional trigger that it fired, and that will be why, but that is
Lastly, don’t bother to “announce” your logo. Announcing a logo to people that do not understand this concept is like asking for unwanted and unhelpful criticism, and very few people really understand branding from a marketing perspective and an art perspective.
All logos are trademarked, and are subject to copyright by their respective owners.
Many people are looking to create a new logo, and many even hire professional marketing & branding help through graphic designers, and professional logo creation experts, however this is an issue that is so often misunderstood.
One myth that many people believe about logos, especially the mark, is that it is going to fully tell what your business it, in and of itself, like it is a painting or a picture of your business or organization, or that it is an advertisement in and of itself. Really, it is just a simple, memorable shape that represents your business, organization, product, or service.
A good logos primary job is to easily allow people to associate a picture, with your business uniquely. That’s it’s entire job, and why logos are so important.
Think about this; think of the ancient Egyptian writing, and think about modern Asian country’s languages.
Dear Friends and Family,
Nick and I are so humbled by all of your support and congratulations in our engagement! I, personally, did not expect such a hoopla, but I am ever-grateful for it. Kudos to all of you that have gone through this engagement and wedding process - ‘cause it’s definitely a whirlwind! All those people grabbing your hand to “oooo” and “ahhhh” at your ring, all the congratulations and elbow-nudges, and just the stress that comes with planning a wedding - I don’t know if I’m gonna make it, but so many of you have, and that’s an encouragement!
Now, we knew that this engagement would bring many questions and concerns from the people who love and care about us. I hope to be able to answer these today in this blog. We aren’t walking into this blindly, and we want you all to know that we respect your opinions. If after you read this, you still have questions, feel free to ask us. We aren’t trying to be exclusive. We want to hear you out and at least try to alleviate your concerns, which I hope will be accomplished as you read further.
Last year, in September, I believe Nick and I were driving in his car, enjoying each other’s company, when, completely out-of-the-blue, Nick says:
Think back to the last election season, the presidential candidates, and the years that transpired since then. Then, think back to what you remember in history class, and when you wrote those papers in high school about the early founders and leaders of this great nation.Do you see the similarities? …Neither do I.Every election season, we as a nation go through our “religious” and “rigorous” selection process to decide who will be the next leader of the free world. But here is the thing that doesn't really make sense: what “criteria"that we are using to select a president actually applies to what matters in a president?Think about it this way: What are the key things we focus on? Their economic
It's finally true and public that Leah and I are publicly, officially, and formally, engaged. We will be posting more about the wedding, the engagement, the story, and the plans we hope to share with you here on this site.Lot's